"Students create marketing plan for Rec Center"

Date

2004-03-03

Journal Title

Journal ISSN

Volume Title

Publisher

Oakland University

Abstract

"In the five years since Oakland University's Recreation and Athletics Center first opened, the competition among area fitness centers has grown significantly. How does the Rec Center measure up against the competition? OU students not only evaluated the Rec Center's standing, they also helped provide them with a viable, strategic marketing plan."

Description

News article

Keywords

Recreation Center, Marketing

Citation