Social Software in Academic Libraries for Internal Communication and Knowledge Management: A Comparison of Two Reference Blog Implementations

This article investigates the adoption of new innovations for internal reference desk communication and knowledge management in academic libraries, specifically the use of social software tools. Actual implementations of the free blog software Wordpress from two university libraries are described including charts detailing advantages and disadvantages of the methods. In the context of the diffusion of innovation and organizational lag theories, the analyzed outcomes confirm that while social software tools are being used, relatively few institutions have exploited them for improving in-house processes. Without clearly articulated long-term gains, adoption of administrative innovations will follow the pattern of organizational lag.