Marketing’s Long-term Impact on Societal Behaviors
| dc.contributor.author | Katelyn Amethyst Butler | |
| dc.date.accessioned | 2024-11-06T19:41:40Z | |
| dc.date.available | 2024-11-06T19:41:40Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | Through this project, I will analyze different ways societal and individual behavior is influenced by marketing materials and how those materials are interacted with. My research aims to explore how marketing has long-term impacts on the behaviors exhibited by a target audience and how that has the potential to spread to large-scale societal behavior changes. Through this study, various industries would be better equipped to utilize the marketing tactic of shifting the culture of a large demographic and their societal behaviors in reaction to the marketing material in order to promote and sell products, services, people, and ideas over a large period of time. This will likely lead to an overall industry shift in how things are marketed with the introduction of this relatively new concept of shifting how a large-scale demographic interacts with a piece of marketing material and generates a culture surrounding that material. | |
| dc.identifier.uri | https://hdl.handle.net/10323/18411 | |
| dc.language.iso | en_US | |
| dc.subject | marketing | |
| dc.subject | consumer behavior | |
| dc.subject | SOCIAL SCIENCES::Social sciences::Sociology | |
| dc.subject | social media | |
| dc.subject | Spider-Man | |
| dc.subject | Barbie | |
| dc.subject | ||
| dc.subject | TikTok | |
| dc.subject | social identity | |
| dc.subject | therapy | |
| dc.subject | trauma therapy | |
| dc.title | Marketing’s Long-term Impact on Societal Behaviors | |
| dc.type | Thesis | eng |