OUR@Oakland

OUR@Oakland is Oakland University's institutional repository maintained by the University Libraries. The aim of OUR@Oakland is to collect, organize, and showcase the scholarship, creative work, and archival and special collections created by or affiliated with the Oakland University community.

 

Communities in DSpace

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Recent Submissions

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Marketing’s Long-term Impact on Societal Behaviors
(2024) Katelyn Amethyst Butler
Through this project, I will analyze different ways societal and individual behavior is influenced by marketing materials and how those materials are interacted with. My research aims to explore how marketing has long-term impacts on the behaviors exhibited by a target audience and how that has the potential to spread to large-scale societal behavior changes. Through this study, various industries would be better equipped to utilize the marketing tactic of shifting the culture of a large demographic and their societal behaviors in reaction to the marketing material in order to promote and sell products, services, people, and ideas over a large period of time. This will likely lead to an overall industry shift in how things are marketed with the introduction of this relatively new concept of shifting how a large-scale demographic interacts with a piece of marketing material and generates a culture surrounding that material.
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OUWB Match Day, Mar. 14, 2023
(Oakland University, 2023-03-14) Pescovitz, Ora Hirsch
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Years of Service Recognition Reception, Mar. 9, 2023
(Oakland University, 2023-03-09) Pescovitz, Ora Hirsch
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Michigan Women Forward, Apr. 25, 2023
(Oakland University, 2023-04-25) Pescovitz, Ora Hirsch
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OU Swimming & Diving Celebration, Apr. 20, 2023
(Oakland University, 2023-04-20) Pescovitz, Ora Hirsch
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Coach Pete Hovland's Retirement, Apr. 10, 2023
(Oakland University, 2023-04-10) Pescovitz, Ora Hirsch
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Oakland University to Host Annual Statewide Climate Summit, Apr. 5, 2023
(Oakland University, 2023-04-05) Pescovitz, Ora Hirsch
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Alumni Night of Excellence, May 19, 2023
(Oakland University, 2023-05-19) Pescovitz, Ora Hirsch
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OUWB Commencement, May 12, 2023
(Oakland University, 2023-05-12) Pescovitz, Ora Hirsch
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2023 Nightingale Awards for Nursing Excellence, May 10, 2023
(Oakland University, 2023-05-10) Pescovitz, Ora Hirsch