OUR@Oakland

OUR@Oakland is Oakland University's institutional repository maintained by the University Libraries. The aim of OUR@Oakland is to collect, organize, and showcase the scholarship, creative work, and archival and special collections created by or affiliated with the Oakland University community.

Communities in DSpace

Select a community to browse its collections.

Now showing 1 - 9 of 9

Academic Departments & Support Units
Association for Interdisciplinary Studies
Faculty Scholarship
Meadow Brook Music Festival
Oakland University Archives and Historical Collections
Oakland University Archives and Special Collections.
Oakland University Art Gallery
The Oakland Press
The Oakland Press newspaper and its predecessors
Theses and Dissertations
Undergraduate Student Scholarship

Recent Submissions

Item

Marketing’s Long-term Impact on Societal Behaviors

(2024) Katelyn Amethyst Butler

Through this project, I will analyze different ways societal and individual behavior is influenced by marketing materials and how those materials are interacted with. My research aims to explore how marketing has long-term impacts on the behaviors exhibited by a target audience and how that has the potential to spread to large-scale societal behavior changes. Through this study, various industries would be better equipped to utilize the marketing tactic of shifting the culture of a large demographic and their societal behaviors in reaction to the marketing material in order to promote and sell products, services, people, and ideas over a large period of time. This will likely lead to an overall industry shift in how things are marketed with the introduction of this relatively new concept of shifting how a large-scale demographic interacts with a piece of marketing material and generates a culture surrounding that material.