2021-07-272021-07-272017-06-08http://hdl.handle.net/10323/11159News article"Every day more and more companies are leveraging the benefits of business analytics to improve customer service, enhance operational performance, identify new business markets and drive revenue growth. The industry is flourishing, and Forbes reports the market is expected to nearly double by 2020."Copyright held by Oakland UniversityCertificate programsBusiness analyticsOakland University. School of Business AdministrationOther