Katelyn Amethyst Butler2024-11-062024-11-062024https://hdl.handle.net/10323/18411Through this project, I will analyze different ways societal and individual behavior is influenced by marketing materials and how those materials are interacted with. My research aims to explore how marketing has long-term impacts on the behaviors exhibited by a target audience and how that has the potential to spread to large-scale societal behavior changes. Through this study, various industries would be better equipped to utilize the marketing tactic of shifting the culture of a large demographic and their societal behaviors in reaction to the marketing material in order to promote and sell products, services, people, and ideas over a large period of time. This will likely lead to an overall industry shift in how things are marketed with the introduction of this relatively new concept of shifting how a large-scale demographic interacts with a piece of marketing material and generates a culture surrounding that material.en-USmarketingconsumer behaviorSOCIAL SCIENCES::Social sciences::Sociologysocial mediaSpider-ManBarbieInstagramTikToksocial identitytherapytrauma therapyThesis